in 1991, Nordost Corporation is a high-technology cable manufacturer
specializing in the audio and medical fields, using precision
conductor solutions first developed for the aerospace industry
and in conjunction with NASA for the space shuttle program. This
grounding in the mission critical fields of space flight and micro-surgery
have afforded the company an enviable research budget and an unprecedented
degree of manufacturing accuracy and consistency.
first audio product, launched in 1992, was Flatline Gold, a revolutionary
flat profile speaker cable whose toughodin analog interconnect
extruded FEP insulation made it ideal for under carpet or in-wall
installation, but its astounding sonic performance soon established
the flat array of solid-core conductors as something very special
indeed. Further development of the technology and concept quickly
established a range of products across different price points,
products whose performance challenged existing notions of the
price/performance equation. Nordost also adopted a unique approach
to sales, openly demonstrating the performance of their products
against the competition. This confidence was well placed and the
strategy proved a sure-fire winner, the legendary Nordost cable
demos remaining high on the must-hear list for audiophiles attending
hi-fi shows around the world.
Cable that moved Nordost into the audio high-end was SPM. An acronym
for Speed, Precision and Musicality, SPM was launched in 1997.
A purpose designed audio cable that combined flat form with dimensionally
optimized, silver-plated round section copper conductors, it quickly
established itself as the cable to beat, becoming a worldwide
reference amongst reviewers and audiophiles alike.
the next step forward was close at hand, with the Micro Mono-Filament
air-space insulation topology. This first appeared in the Quattro-fil
interconnect, again based on stranded conductors, but also heralded
an intense period of research into cable behavior and performance.
This resulted in both the ECO 3 anti-static surface treatment
and the development of the CBID cable burn-in device. It also
led to greater understanding of the cable/system dynamic and the
realization of the sonic importance of a coherent cable loom,
including power cords and distribution.
all this experience with proven silver-plated OFC solid-cores
and you get a cable that established a totally new level of performance
in the audio field. Launched in 1999, it rapidly replaced SPM
as a universal reference point, established shielded interconnects
within the range, while the digital interconnects and power cords
advanced things even further, introducing dual micro mono-filament
construction for even lower dielectric effect. The Valhalla loom
was completed in 2003 with the arrival of the Thor Power Distribution
System along with three other Micro Mono-Filament mains leads
spanning the range.
in turn gave birth to the Norse series of speaker and interconnect
cables, a trio of designs bringing Micro Mono-Filament performance
to much more affordable price points. Meanwhile, the company had
also been applying itself to the high-quality AV field, with its
range of Optix and Silver Screen video cables.
2007 Nordost shocked the audio world by introducing a new flagship
product, Odin. Using Dual Mono-Filament technology throughout,
but combined in the interconnects and power cords with a revolutionary
new screen of unprecedented performance, never had the company
produced a cable of such complexity or demanding such manufacturing
precision. But then never had a cable delivered the performance
of Odin! Never before had we heard what our electronics can do
if given the chance. Never before had we realized just how important
cables are to audio and video performance. Never before had a
company dedicated so much effort and research to unlocking the
secrets of cable performance and with a proven history of trickling
down its unique technologies, that applies to whatever price point
you are looking at. Nordost is dedicated to the application of
technology to the pursuit of audio excellence.
Nordost didn’t stop there. In order to actualize the superior
level of audio and video cables, as well as power distribution
systems, harmonizers, and resonance control devices that Nordost
is known for, the company has implemented even more groundbreaking
technology and processes. In 2013, the release of Valhalla 2 came
with the creation of Nordost’s own proprietary HOLO:PLUG™
connectors, and the release of the Sort Füt expanded Sort
Systems to provide mechanically tuned resonance control for speakers
and racks. In the past few years Nordost has well surpassed its
competitors and has found itself on a niveau of its own. Nordost
really is making the connection.